I remember the first time I ever saw “The Facebook.” I was a Freshman in college and the guy I was dating at Brown University sent me a link to his profile page and told me to take a look. I did not look at it like it meant anything important. It was just a page with a picture and a little bit about him. Little did I know that this was a link to a site that would shake up the way we connect and talk to the people we know. Even more so I had no idea that this site would lead to my future career.
Some say that AOL started to bind the gap of social engagement pre-internet and Internet.
I am sure some of you may remember chat rooms and the various communities that you could enter based on your interests. You were given the opportunity to connect with other that shared something in common with you. As years went on and the world wide web more and more familiar forms of social networking evolved like friendster, Livejournal, and MySpace. More and more online networks began to mirror the lives we were living in the “real word.”
Eventually came FB… Of course FB was not the first form of social engagement. It is incredible to see Facebook has lasted this long and continues to just keep growing larger and larger. Along the way it has inspired many other social pages to pop up like Twitter, YouTube, LinkedIn, and most notably now Pinterest. Social media has helped brands to cross global borders. What is popular in other parts of the world now reaches everyone due to the social sharing phenomenon.
So what is the future of social media? It is truly hard to say what that could be. I see sites such as Twitter, Facebook and Pinterest continue to evolve and lead the social pack. I think people will determine where social media goes. No matter what it will always be the same thing and it really has not changed since the beginning of time for social. It is about usability and how platforms are making it easy to integrate their “real world life” into their “internet social networking life.” As the actions of the user is followed, those trends will spark the next big thing. I also believe the day near field technology (NFC) is in all mobile phones we will see a new form of sharing and storytelling.
I was recently asked, “When do you think Facebook will die.” I think the one thing we have all seen is that anything is possible, and the popularity of social media will not die but most likely continue to lead the way we interact and communicate. Especially for my generation, social is woven into our DNA. It is part of how we communicate, share and interact in the world as we know it. And just as most things evolve, social will continue to evolve.